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Top 5 selling mistakes accountants make

The term 'selling' has a bad reputation in the accounting world, and most accountants have never been trained in effective selling. Our guest contributor, Phil Sayers of Proten Sales Development, breaks down the 5 biggest mistakes accountants make when selling their services to prospective clients.

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With 21 years' sales experience, Phil Sayers of Proten Sales Development has worked extensively with accounting firms, helping them sell more, and sell often, as well as helping them to improve the effectiveness of their sales activities and ultimately build a better business.

In this short whitepaper, Phil explores the 5 mistakes that accountants make when selling their services to prospective clients.

Want to hear more from Phil? Watch the on-demand video recording of 'How to position and sell your payroll service' here.

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